Content StrategyGreat content attracts new customers and engages them with strategic messaging that aligns with your business objectives.
Developing your strategy is the first step towards getting the results you want from your website.
That's where I come into play.Request a free content assessment
Content Strategy Tailored to Your Business
A comprehensive content strategy plan serves as a roadmap for the content on your website. It reflects the key messages of your organization in a way that connects with your customers and aligns with your business goals.
- Audience Identification
- Company Voice/Personality
- Business Objectives
- Keyword Research
- Competitive Analysis
- Existing Content Audit
- Themes & Topics
- Distribution Channels
- Editorial Calendar
- Growth Opportunities
- Paid promotion
- Organic SEO
Execution & Analysis
- Content production
- Amplification strategies
- Best practices for each channel
- KPI dashboards
- Tools for team management
Without a solid strategy, your marketing tactics will never gain real momentum.
With the myriad of marketing options out there, many business owners face challenges in knowing which tools and tactics will make the biggest impact on their bottom line.
If you've taken a stab at marketing your products or services yourself and realized you lack the skills needed to bring your business to the next level, let's talk.
"If you're looking for results,
you want Jen on your team.
Jen is an excellent content strategist that takes the time to learn your business so she can match up your goals with the needs of your customers.
In addition to being a great writer, she has continuously delivered strategic, insightful recommendations for our clients that have led to huge improvements, such as a 444% increase in quarterly traffic for one site alone."
Kiko Doran, Owner, InGroup Consulting
Social Media Management
Your customers are talking on social media. Improve your service by using the same technology they are.
Become part of the conversation by establishing your online presence through social media.
Reputable, accurate information from a trusted expert source (your company) is valuable to your customers.
Social media establishes relationships of mutual trust & respect. It helps monitor your online reputation and attract new fans for your business.